Product, technology and AI, written by someone who builds.
Each article covers a decision I made on a real project, and the number that confirmed it. You read the path and walk it on your own project.
my articles
what I write about here
Websites and SEO
Cost, timeline, performance and what makes a page show up in search. You see the numbers from projects that are live.
Digital product
Discovery, scope and priority now that building got cheap and deciding what to build became the bottleneck.
Artificial intelligence
How to write a spec a model can execute, and how to ground an AI product in sources you can check.